I recently read this article about SEM ad testing that really spurred some thoughts on my strategy for ad testing. 30% difference in conversion rate, using the SAME ad copy and keyword?? Am I approaching my winners with statistical significance, and am I accounting for variables not considered? One of the things we must consider in comparing …
Adobe makes a huge push to support Google’s new announcement of enhanced campaigns. With the new Media Optimizer product you can already take advantage of the bid optimizer Google is releasing. However, Adobe takes it one step further by implementing complex algorithms from their data scientists to take into account conversion data in setting those bids. Pretty slick …
Adobe was mentioned as one of Twitter’s beta development partners for their Promoted Products Ads API. This is an interesting move by Twitter to attempt to monetize the platform by offering ads, and it’s great to see Adobe positioned so well to capture this opportunity as it rolls out. Their Media Optimizer platform is poised …
I recently started working on an SEO strategy for a side project of mine. I’d like to share what I have learned. I approached a guy about giving him some free stuff in return for a write up and review. At first I thought this was a no brainier, that this guy would be stoked to …
Google announced yesterday (February 6th) that they would be releasing their “enhanced campaigns” across their AdWords system. I’m sure they will frame this until they are blue in the face that this is to help advertisers manage their campaigns more easily and improve the time it requires for management. Now, I’ll go ahead and throw Google …
I saw today on searchengineland that Facebook is getting into the local search arena…big surprise. I think the battle between Google+ and FB just got even heavier. This has huge implications about the direction FB is moving, as well as the importance of the local search. FB is diving into the local search space and …
So I feel the need to share some information. I want to share how awesome my co-workers and company are. Many of you know that the digital marketing business unit of Adobe (formerly Omniture) goes BIG at Halloween. If you have no idea what I mean, check out these Adobe Halloween pictures, and this Adobe …
Ya…like if you haven’t done it yet, seriously…you’re way behind the curve. I have fortune 500 companies that are still debating whether they should break out their mobile or tablet campaigns. Seriously?!? You have NO idea what your performance is from these segments until you break these out and start targeting and optimizing to them …
I have a lot of clients that come to me wanting help and tips using custom groups in SearchCenter+ to improve their reporting. As I would dive into what custom groups they currently had, I would see so much clutter and unnecessary groups that I began to realize many of the “reporting” issues they were …