Josh Kelson

Josh Kelson is a Portland Oregon native. A business professional with experience in SEO, PPC, SEM, sales, marketing, and accounting; Josh enjoys problem solving and looks for efficient methods to resolve challenges. Working hard and enjoying what he does is a top priority, and Josh is considered by others to be reliable and responsible.  A quick learner with an insatiable appetite to grow and become better, Josh is constantly seeking to perfect what he knows. Once accomplished at his job, he thrives teaching others and watching them excel. In his free time Josh enjoys spending time doing outdoor activities including waterskiing, rock climbing, riding his motorcycle, and competing in triathlons.

“Josh is an incredibly hard-working and reliable team member. He possesses a rare combination of intellect, creativity, and analytical skills. This combination of skills gives him a knack for identifying potential opportunities for improvement within an organization. Josh has unsurpassed written and oral communication skills, and is a pleasure to work alongside from both a personal and professional perspective. Josh’s integrity extends beyond his trustworthiness and honesty; he also exercises absolute frugality with company resources. They don’t come any better than Josh Kelson.”  - Paul Heapy Eagles Wings

“Josh Kelson has several admirable talents and qualities that add value to any workplace. He has a great attitude about work and a passion for improving both his own personal skills and attributes and his contribution to company metrics. He excels at problem solving and dedication to finding a more efficient solution.

Josh has worked hard while under my stewardship to establish himself as an expert on my team. He worked at creating business relationships with not only our team, but also other coworkers in other departments. He solidified himself by creating a personal vision of ideal standards and performance on our team, and executing upon that vision.

I would highly recommend Josh for any difficult or challenging task, as that is where Josh excels. He is highly dependable, honest, ethical, hard working, and self motivated. He has developed superior communication skills, and a working knowledge of both PPC and SEO analytical skills. Most importantly, Josh contributes in a high fashion to team morale by always having a positive attitude, and a team mentality.” – Sam Rueckert OrangeSoda

“Josh not only helped our website climb quickly to the top of the search engines, but he offered suggestions as to how we could make our business better.  He was honest, quick to respond and went above and beyond his job description to help us.  Josh is a man of his word!” – Darcie Bobrowski Bidfizz

Key Qualifications

• Bachelor’s degree in business management
• 2.5 years of SEM Agency consulting experience and engagement with senior level clientele: Analysis, Strategy, and Implementation of PPC, SEM, and SEO
• Working knowledge of multiple search engine interfaces (Google, Yahoo, Bing)
• Sound understanding of web analytics
• Proven ability to work well individually or in teams and adapt quickly to change
• Ability to communicate clearly through various medium with excellent presentation, written, and oral communication skills
• Advanced understanding of Excel, Word, Powerpoint, and experience with HTML, CSS, Javascript PHP, and WordPress
• Understanding of other website advertising channels and affiliate marketing
• Experience with proprietary paid search management tools as well as Google adwords
• Participant in the SEO industry through forums and interaction

Work Experience

SEO Analyst, OrangeSoda – American Fork, Utah 2010-2011

Perform in depth analysis of client websites, formulating six month SEO strategy to rank clients site on first page of search engine results page.

• Manage the largest SEO clientele of $348,000 monthly revenue
• Implemented monthly checkpoint to review client strategy and alter if necessary, resulting in an 8% increase of clients ranking first page after six months
• Increased average rank of clients by 94 positions within six months, with 85% of clients ranking on the first page
• Proactively took on new responsibilities of installing analytic code to OrangeSoda client sites, improving ability to analyze website data and improve conversions
• Streamlined guest blog post process and created a database containing relationships with blog owners that is now utilized by OrangeSoda as a link building strategy
• Improved quality assurance process of link building as directed by VP of SEO, ensuring clients received value of these efforts to their SEO strategy, resulting in higher rankings

Campaign Manager, OrangeSoda – American Fork, Utah 2009-2010

Consulted business owners on SEM strategy focused on conversion driven evaluation of website analytics to produce superior results.

• Won executive management contest by increasing conversion tracking of clients by 42%, providing more data analysis and strategy for client campaign improvement
• Developed solid understanding of SEM practices and proactively implemented improvement to client campaign strategies resulting in an increased retention of eight clients per month
• Managed client PPC campaigns, maintaining an average click through rate of 8%
• Proactively set up monthly phone calls with executive level clients to review current SEM strategy and alter if necessary, the process of which later became standard in the department
• Improved clientele stewardship from $71k to $102k monthly spend and 135 clients to 169 clients, reducing churn by 5% because of attention to detail and care of clients
• Recognized as a leader in Campaign Management by senior level managers as well as other team members
• Created, tested, and implemented new processes for training, welcome calls, and wiki that allowed campaign managers to gather accurate information and respond to customer needs more quickly

Divisional Merchandising Manager, Eagles Wings: Walmart Division West - Provo, Utah           2008

Supported the Divisional Sales Manager in coordinating promotional efforts throughout 506 stores in the 10 state western division

• Promoted by upper management after 8 months with the company
• Streamlined inventory levels by 12% over entire division
• Recognized after only three months of employment for outstanding overall improvement of a region

Marketing Consultant, SPIN Media Marketing – Provo, Utah 2007

Matched services of digital media, events promotion, and SpinLocal.com to the needs of each client

• Reduced client proposal turnaround time by 30% through creating a universal template which was later adopted by the entire sales team

Patient Treatment Coordinator, All-Around Dental Care – Provo, Utah 2004-2006

Promoted after six months to create financial arrangements for all new patient accounts as well as performing scheduling and billing of dental services and regular assisting duties

• Recovered $8,000 in lost revenue by realizing an inaccuracy in billing; solved the problem by creating a system to unite orthodontic and dental treatment records of patients into one file
• Saved $9680 in annual wages by reorganizing the workload after realizing ineffective delegation of team duties

Education

Brigham Young University, Marriott School of Business – Provo, Utah

Bachelor of Science, Business Management – 3.40 GPA

• Semi-finalist in BYU Business Plan Competition 2005
• Major coursework in both Marketing and Finance
• Awarded half-tuition academic scholarship

References

Please contact the following for references for recommendations (more available upon request)

• Sam Rueckert, OrangeSoda – 801.610.2500
• Paul Heapy, Eagles Wings – 801.836.5494